The journey of a Black donor

Dear Diary,

It is February, and Black History Month.

I see it imperative in this month that is also about love, to lovingly share the journey of a Black donor because as Development professionals, we tend to shy away from the reality of our donor pipeline and the main demographic we steward. We shy away from the fact that our boards do not typically represent the people the organization serves. And we generally acknowledge the Black actors, musicians, athletes and Oprahs of the world as philanthropically-inclined; when there are everyday Middle-class, Upper-middle class, and even colleagues that are Black and very philanthropic. These are individuals who are interested in social issues, give to their alma maters, and local nonprofits, but are never sought after.

These are also the everyday people who were raised to be philanthropic.

At a very early age, many Black people learn the power and significance of giving from their elders, and by giving to their church (as tithes and “sowing seeds”). Many continue to give as they grow older, and pass this faith-based and philanthropic intuition along to their family members, children, and friends. They also learn at an early age, the importance of volunteerism and “giving back” to their community, people, and social issues.

The college experience can also continue the need to support a larger community. For many Black people, their higher education institution is where they were able to find a community, their best friends, and experience pivotal-life lessons. Therefore, many support the institutions that they believe, "made me who I am today".

Social issues can also develop or re-enforce philanthropy, especially if it is charged by race-based crimes, gentrification, debates on equity and opportunity, identity, and more. Black donors exist to make an impact that is, at times, specific to the struggles of those in their communities. And many of us as fundraisers provide services to these communities, but never seek out Black change-agents who can give back through volunteering, money, and/or expertise.

The approach to engagement and stewardship has to be motivated by inclusivity - from the representation on outward material, language used to promote your organization, to the giving channels; Therefore, you have to make the conscientious decision to include Black people.

The experiences described are not one-size-fits-all, nor should they be used to generalize all Black donors’ experiences. Instead, they are personal and learned experiences gathered into this entry for you to gain an understanding of the Black donor. To emphasis and motivate stewardship, research, and engagement of a Black donor, and to add to your donor pipeline.

Until next time, March 15!