Three Haiku Poems from a Prospect Researcher

Dear Diary,

We are in the season for more research, expedient gift entry into CRMs, prospecting through end-of-the-year donors, mass mailings, and strategic fundraising.

Therefore, I leave with you, my three Haiku poems that express what you should keep in mind this season.

Donors want to give,

so, know the small and the large;

Show your gratitude.

Aha! A surprise!

'Tis the season for new gifts.

Here are new prospects.

Know capacity,

to gauge one's ability.

Know affinity.

Happy Holidays everyone!

Make sure to check out last year's holiday poem called Unfiltered nonprofit chaos during the holidays

Until next time, January 15th!